Basketball is gaining on hockey in popularity in this country. It's not just because of the hoopla over the current NBA final - the gap has been slowly closing for 20 years.
I doubt it will catch up in my lifetime but you just have to look at the increase in Canadians being drafted into the NBA to see it. A snowball effect is happening and these Raptors will only increase it.
It's not just about ethnic groups. There are a bunch of mid-20's white guise I work with who care about the Raptors way more the Leafs. Plenny white kids at Jurassic Park.
The times they are a-changin'.