People For Good - Canadian TV commercial

[betplom]

Seen this commercial a zillion times on TV here in Canuckistan.

What does it mean to you (if anything)?

http://www.peopleforgood.ca/

 

[FreeFall]

They're showing happy/positive images of child with pure/untainted minds. On the other side they show what they could negatively be doing in a societal grouping of people. In this case it would be the Canadian communities they are showing it to. They are encouraging parents to raise children that don't violate those societal norms to make Canadian a more "good" place. Similar to their name of people for good canada.

I get it, but at the same time I think if those are your problems in society you're doing pretty well. I'd personally spend my money on other issues unless of course those are the ONLY problems in the community.

 

[betplom]

"Who We Are

Our Simple Mission

Canadians are internationally known for being nice, yet you wouldn’t know it when you’re out and aboot.

We’re encouraging Canadians to do everyday good deeds because frankly, our social fabric needs some mending.

We’re People For Good, a non-profit started by a media company and an ad agency in 2011.

You could call us a charity. Only we’re not asking for money.

Our goal is to make Canada a kinder place by giving you the inspiration to go out and do some good of your own."

 

[Matty]

I know the 2 guys who started the non-charity. It's basically an internal PR stunt, to appeal to potential customers.